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Destination image, satisfaction, and perceived value drive tourist loyalty in traditional village tourism

Mingliang Chu1, Musen Liu2

  • 1Fine and Applied Arts, Burapha University, Chon Buri, 20131, Thailand.

Scientific Reports
|June 13, 2026
PubMed

Keywords:
ANNNCAPLS-SEMS–O–R modelTourist loyaltyTraditional village tourism

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