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User Engagement and Demographics of a Medical Society-Led Website for Scoliosis: An Analysis using Google Analytics
Shuhei Iwata1,2, Toshiaki Kotani1,3, Toru Hirano3,4
1Department of Orthopaedic Surgery, Seirei Sakura Citizen Hospital, Sakura, Japan.
Introduction:
Patient-facing websites operated by medical societies are crucial for disseminating reliable health information; however, their real-world usage and effectiveness are often unquantified. This study investigated the user engagement and demographics of "Scoliosis Town," a patient education website developed by the Japanese Scoliosis Society, to evaluate its performance.
Methods:
We conducted a retrospective analysis of the website's traffic data from June 1, 2018, to March 31, 2023 (58 months), using Google Analytics. Key metrics included the number of users and sessions, user demographics (age and gender), access patterns (device type and acquisition channel), and popular content.
Results:
The website attracted 2,333,184 users over 3,111,702 sessions. The primary users were female (68.1%), with the 35-44 age group being the largest demographic (29.4%), suggesting the site effectively reached its target audience of patients' mothers. The most frequently viewed pages were those detailing the "causes" and "treatment" of scoliosis. Most users accessed the site via mobile devices (83.3%), primarily through organic search (88.0%), with traffic peaking on weekday evenings.
Conclusions:
The Japanese Scoliosis Society patient education website successfully reached its intended demographic of caregivers and was actively used to seek fundamental information about scoliosis. This study demonstrates the value of medical society-led digital platforms and validates web analytics as a powerful tool for assessing real-world patient information needs.
