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Strategies used by organizations to scale deep: Lessons from a volunteer navigation intervention
Gloria Puurveen1, Kelly Ashford1, Barbara Pesut1
1School of Nursing, University of British Columbia Okanagan, Kelowna, BC, Canada.
Palliative Care and Social Practice
|June 15, 2026
Summary
Non-profit organizations scale deep by building trust and relationships, emphasizing community interdependence, and demonstrating their vital role in community well-being. This approach is key for embedding social innovation.
Area of Science:
- Community Health
- Organizational Studies
- Social Innovation
Background:
- Limited understanding exists on how non-profit organizations foster sustainable community change, a process termed 'scaling deep'.
- This study investigates strategies used by 46 organizations implementing a volunteer navigation program to create supportive cultural and relational conditions.
Purpose of the Study:
- To examine organizational strategies for achieving 'scaling deep' during the implementation of a volunteer navigation program (Nav-CARE).
Main Methods:
- A qualitative descriptive study utilizing semi-structured interviews with 30 key informants.
- Explored approaches organizations employed to scale deeply during program implementation.
Main Results:
- Organizations increased program visibility through community-specific dissemination and face-to-face interactions.
- Mindful messaging focused on strengths, collaboration, and cultural sensitivity, while relationships were deepened through trust-building.
- Expanding organizational mandates involved providing practical assistance, facilitating partnerships, and demonstrating policy influence.
Conclusions:
- Scaling deep involves fostering trust, emphasizing community interdependence, and highlighting organizational contributions to well-being.
- Organizations must adopt a long-term perspective to effectively scale and embed social innovations.
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