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04:56
Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
Consumer and Social Perspectives to Cultivated Meat
Liisa Lähteenmäki1, Angelica Rossi2
1Department of Management, MAPP Centre, Aarhus University, Aarhus, Denmark. liisal@mgmt.au.dk.
Advances in Biochemical Engineering/Biotechnology
|June 15, 2026
Summary
Cultivated meat offers sustainable protein but requires consumer and societal acceptance. Understanding factors influencing acceptance is key for market success of this novel food technology.
Area of Science:
- Food Science
- Sociology
- Sustainable Agriculture
Background:
- Cultivated meat presents an alternative to conventional animal protein production.
- It is promoted as a more sustainable method for meat production.
- This novel technology faces challenges in market viability due to uncertainties in product characteristics.
Purpose of the Study:
- To discuss factors influencing consumer and social acceptance of cultivated meat.
- To explore the future acceptability of cultivated meat.
- To analyze the market potential of cultivated meat based on acceptance.
Main Methods:
- Literature review of consumer behavior studies.
- Analysis of social science research on novel food technologies.
- Discussion of market trends and regulatory considerations.
Main Results:
- Consumer acceptance is influenced by perceived safety, naturalness, and price.
- Societal acceptance is linked to ethical considerations, environmental impact, and industry support.
- Future acceptability depends on addressing consumer concerns and demonstrating benefits.
Conclusions:
- Cultivated meat requires significant efforts in consumer education and engagement.
- Building trust and transparency is crucial for widespread adoption.
- Policy and industry collaboration are essential for navigating the path to market acceptance.
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