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Related Concept Videos

Health Information Technology and Healthcare Information System01:30

Health Information Technology and Healthcare Information System

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Pharmacovigilance

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Related Experiment Video

Updated: Jun 16, 2026

The Participant-Reported Implementation Update and Score (PRIUS): A Novel Method for Capturing Implementation-Related Data Over Time
06:05

The Participant-Reported Implementation Update and Score (PRIUS): A Novel Method for Capturing Implementation-Related Data Over Time

Published on: February 19, 2021

Benchmark Survey on Content Development and Key Performance Indicators: A phactMI Benchmarking Survey Update.

Robert Tamburri1,2, Mary K Sendi1,3, Anja Glaetzer1,4

  • 1phactMI, 5931 NW 1st Place, Gainesville, FL, 32607, USA.

Therapeutic Innovation & Regulatory Science
|June 15, 2026
PubMed
Summary
This summary is machine-generated.

Medical Information content development is evolving, with increased focus on digital engagement and AI. Key performance indicators (KPIs) are shifting towards customer satisfaction, but traditional methods persist.

Keywords:
BenchmarkingContent DevelopmentKPIsMedical InformationMetrics

Related Experiment Videos

Last Updated: Jun 16, 2026

The Participant-Reported Implementation Update and Score (PRIUS): A Novel Method for Capturing Implementation-Related Data Over Time
06:05

The Participant-Reported Implementation Update and Score (PRIUS): A Novel Method for Capturing Implementation-Related Data Over Time

Published on: February 19, 2021

Area of Science:

  • Medical Communications
  • Pharmaceutical Industry Insights
  • Healthcare Informatics

Background:

  • Medical Information (MI) is crucial for providing accurate, evidence-based responses to unsolicited requests.
  • Content development and associated metrics are vital for assessing the impact of MI.
  • The MI landscape has significantly evolved since 2018, necessitating a re-evaluation of content strategies and KPIs.

Purpose of the Study:

  • To benchmark the evolving approaches and tactics in content development within phactMI member companies.
  • To assess the utilization of Key Performance Indicators (KPIs) in Medical Information departments.
  • To compare current practices with data from a 2018 survey.

Main Methods:

  • An electronic survey with 71 questions was distributed to 36 phactMI member companies in May 2024.
  • The survey covered demographics, content development, scientific response documents (SRDs), custom response documents, and KPIs.
  • Results were analyzed using descriptive statistics.

Main Results:

  • Content is primarily developed for Healthcare Professionals (HCPs) (90%) over patients (10%).
  • Scientific Response Documents (SRDs) are still predominantly written (66%), with growing interest in FAQs, infographics, HTML, and slide decks.
  • While most companies centralize SRD development (85%), the proportion lacking target timelines increased significantly from 37% (2018) to 72% (2024).
  • AI adoption is nascent, with few companies using it actively but many exploring applications.
  • Omnichannel integration is reported by 59%, and custom response documents form 25% of inquiries.
  • Common KPIs include inquiry volume, turnaround time, and document updates, with a rising emphasis on customer satisfaction and digital engagement.
  • HCPs predominantly use email (52%) and phone (29%), indicating underutilization of digital channels.

Conclusions:

  • Ongoing innovation, strategic alignment, and quality assurance are essential for Medical Information content development and KPI reporting.
  • Organizations must balance efficiency with personalized engagement, ensuring compliance and ethical standards.
  • Future priorities include non-traditional content formats, digital/mobile optimization, and robust governance for AI and content reuse.