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Updated: Jun 17, 2026

The Participant-Reported Implementation Update and Score (PRIUS): A Novel Method for Capturing Implementation-Related Data Over Time

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Published on: February 19, 2021

Rural Physicians' Motivation to Participate in a Peer Coaching Program.

Adam Gavarkovs¹, Ievgeniia Rozhenko, Emily Boardman

¹Dr. Gavarkovs: Research Associate, Division of Continuing Professional Development, Faculty of Medicine, University of British Columbia, Vancouver, British Columbia. Ms. Rozhenko: Research and Events Assistant, Division of Continuing Professional Development, Faculty of Medicine, University of British Columbia, Vancouver, British Columbia. Ms.Boardman: Education Manager, Division of Continuing Professional Development, Faculty of Medicine, University of British Columbia, Vancouver, British Columbia.

The Journal of Continuing Education in the Health Professions

|June 16, 2026

Summary

This summary is machine-generated.

Rural physicians are motivated to join peer coaching programs to enhance their skills and manage practice demands. Supporting coach-physician relationships is key for sustained engagement in continuing professional development.

Keywords:

coaching continuing professional development motivation rural

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Area of Science:

Continuing Professional Development
Rural Physician Training
Physician Well-being

Background:

Peer coaching offers a promising avenue for physicians' continuing professional development, skill enhancement, and burnout mitigation.
Coaching is crucial for rural physicians managing a broad scope of practice, but their motivations for engaging in coaching remain understudied.

Purpose of the Study:

To investigate the motivations of rural physicians participating in a peer coaching program.

Main Methods:

Analysis of semi-structured interviews with 22 rural physicians in a continuing professional development coaching program.
Application of template analysis within a constructivist framework, using deductive codes from expectancy-value and self-determination theories, alongside inductive codes.

Main Results:

Physicians sought coaching to bridge skill gaps related to their evolving scope of practice.
Credible and invested coaches enhanced participants' expectancies of success.
Positive coaching experiences fostered ongoing motivation, while competing demands posed a threat.

Conclusions:

Coaching programs for rural physicians must address diverse motivational drivers and support coach-coachee interactions for sustained engagement.
Future research should explore non-participant perspectives and compare peer coaching with professional coaching models.