How Viking Changed Science Communication
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1Cosmos Studios, Inc., Ithaca, New York, USA.
Abstract:
Fleeting public interest in the Viking mission inspired Carl Sagan to devise a new mode of science communication. One result was the Cosmos television series. Carl's global success offended many in the scientific community, and he was punished despite his solid research credentials. Almost 50 years later, the importance of public outreach by scientists seems to have reached greater professional acceptance. Key Words: Science communication-Viking-Cosmos-Mars-Public outreach. Astrobiology 26, 35S-37S.
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Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...

