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Published on: August 25, 2023
Affective Forecasting and Memory Biases during the Tokyo and Beijing Olympics
Ryota Sakakibara1, Hiroki Ozono2
1Faculty of Humanities and Social Sciences, Showa Women's University, Tokyo, Japan.
People often underestimated their positive emotions for the Tokyo and Beijing Olympics, especially if they initially opposed the events. Emotional recall was also influenced by the perceived COVID-19 situation during the games.
Area of Science:
- Psychology
- Social Psychology
- Behavioral Economics
Background:
- Affective forecasting models predict future emotions based on outcome specifications.
- Previous research suggests over/underestimation of future emotions is common.
- The applicability of these models to real-world public events remains underexplored.
Purpose of the Study:
- To test the applicability of Buechel et al.'s (2017) affective forecasting framework to large-scale public events.
- To examine emotional prediction and recall during the Tokyo and Beijing Olympics amidst the COVID-19 pandemic.
- To investigate factors influencing emotional under/overestimation and memory biases.
Main Methods:
- Longitudinal online surveys administered to 2,059 (Tokyo) and 2,595 (Beijing) participants in Japan.
- Data collected before, during, and after the Olympic Games.
- Analysis of affective forecasting and emotional memory biases.
Main Results:
- Consistent with the framework, positive emotions during the Olympics were generally underestimated.
- Individuals opposing the events showed greater underestimation of positive emotions.
- Recollection of emotional experiences was influenced by contextual factors, including perceived infection rates.
Conclusions:
- The study validates the use of affective forecasting models in real-world, large-scale societal contexts.
- Emotional prediction and memory are susceptible to biases influenced by event characteristics and contextual factors.
- Findings enhance understanding of human emotional responses during major global events.
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