Digital interactivity and presence are associated with cultural inheritance behavior through flow experience

Su Ya Han1, Ao Ri Ge Le2, Gao You Han Tang2

  • 1College of Music, Inner Mongolia Minzu University, Tongliao Neimenggu, 028000, China. nmmzsyh@163.com.

Scientific Reports
|June 21, 2026
PubMed
Summary

Digital interactivity and presence enhance flow experience, which drives cultural inheritance behavior for the Morin Khuur. Prior cultural involvement moderates this relationship, highlighting the importance of immersive digital engagement in preserving heritage.

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