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Published on: October 28, 2020
Digital interactivity and presence are associated with cultural inheritance behavior through flow experience
Su Ya Han1, Ao Ri Ge Le2, Gao You Han Tang2
1College of Music, Inner Mongolia Minzu University, Tongliao Neimenggu, 028000, China. nmmzsyh@163.com.
Digital interactivity and presence enhance flow experience, which drives cultural inheritance behavior for the Morin Khuur. Prior cultural involvement moderates this relationship, highlighting the importance of immersive digital engagement in preserving heritage.
Area of Science:
- Digital Humanities
- Media Psychology
- Cultural Heritage Studies
Background:
- Digital platforms are increasingly used for disseminating cultural heritage.
- Understanding user engagement is crucial for effective intangible cultural heritage (ICH) preservation.
- The Morin Khuur's digital dissemination offers a case study for examining these dynamics.
Purpose of the Study:
- To investigate the association between digital interactivity, presence, and cultural inheritance behavior.
- To examine the mediating role of flow experience in this relationship.
- To explore the moderating effect of prior cultural involvement on digital cultural inheritance.
Main Methods:
- Development of a structural model based on flow theory and immersive media research.
- Online survey data collected from 520 participants exposed to Morin Khuur content.
- Partial least squares structural equation modeling (PLS-SEM) used for data analysis.
Main Results:
- Digital interactivity (β=0.410, p<0.001) and presence (β=0.521, p<0.001) positively predicted flow experience.
- Flow experience (β=0.551, p<0.001) positively predicted cultural inheritance behavior, mediating the effects of interactivity and presence.
- Prior cultural involvement moderated the flow experience-behavior link (β=0.083, p=0.036).
Conclusions:
- Immersive psychological engagement (flow) is key to translating digital experiences into participatory cultural inheritance.
- Digital interactivity and presence foster flow, crucial for ICH dissemination.
- Findings contribute to flow-based digital engagement research within ICH contexts.
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Flow Sheet
Here's a closer look at the examples of flowsheets commonly used by nurses:
Graphic Sheet Documentation: