Related Experiment Video

Updated: Jun 26, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Optimally sequencing semantic search predicts creativity

Olivier Toubia1, Jonah Berger2

  • 1Columbia University, New York City, New York, United States of America.

Plos One
|June 24, 2026
PubMed

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