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Related Concept Videos

Altruism01:03

Altruism

Altruistic behaviors are “unselfish” behaviors—those that help another individual at the expense of the individual carrying out the behavior. Despite the negative consequences for the altruistic animal, these behaviors are thought to have evolved for several reasons.
Egoism and Altruism01:55

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Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
Inclusive Fitness00:57

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Most altruistic behavior—in which one animal helps another at a cost to themselves—occurs between relatives. Scientists think these altruistic behaviors evolved because they increase the inclusive fitness of the animal providing help.
Equity Theory01:26

Equity Theory

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Persuasion Strategies01:52

Persuasion Strategies

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Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...

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Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

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Published on: March 2, 2011

Altruism and normative bargaining.

David Thorstad1

  • 1Department of Philosophy, Vanderbilt University, Nashville, TN, USA david.thorstad@vanderbilt.edu dthorstad.com.

The Behavioral and Brain Sciences
|June 24, 2026
PubMed
Summary

Understanding altruistic behavior requires expanding bargaining theories. Research suggests focusing on normative conditions, not just actual ones, is key to explaining generosity and cooperation in resource allocation.

Area of Science:

  • Behavioral Economics
  • Game Theory
  • Social Psychology

Background:

  • Traditional bargaining frameworks struggle to fully explain altruistic behavior.
  • Existing models often overlook the role of social norms and fairness perceptions.

Purpose of the Study:

  • To explore how bargaining theory can be expanded to incorporate altruism.
  • To investigate the significance of normative conditions in bargaining scenarios involving generosity.

Main Methods:

  • Conceptual analysis of bargaining frameworks.
  • Theoretical modeling of resource-rational bargaining under normative constraints.

Main Results:

  • Accommodating altruism necessitates a shift towards bargaining under normative conditions.

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  • Normative bargaining provides a more robust explanation for seemingly non-self-interested actions.
  • Conclusions:

    • Bargaining theory needs to emphasize normative conditions to adequately explain altruism.
    • Further research is needed to develop resource-rational bargaining models under normative conditions.