Ordinal Level of Measurement
Factorial Design
One-Way ANOVA
Determination of Expected Frequency
Uncertainty: Overview
Friedman Two-way Analysis of Variance by Ranks
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Published on: September 27, 2019
1School of Smart Culture and Tourism, Chengdu University of Information Technology, Chengdu 610103, China.
This study introduces fuzzy-entropy exploratory factor analysis (FE-EFA) to better analyze Likert-scale data in tourism research. The new method handles uncertainty in perception data, revealing a more nuanced factor structure and indicator importance.
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