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Related Experiment Video

Updated: Jun 27, 2026

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

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Published on: December 5, 2014

The Influence of Short-Video Usage on Prospective Memory Under Different Cue Type Conditions.

Kaiyue Zhai¹, Yunfei Guo², Li Wang¹

¹Eurasian International College of Henan University, Henan University, Kaifeng 453007, China.

Behavioral Sciences (Basel, Switzerland)

|June 26, 2026

Summary

Short-form video consumption impairs prospective memory (PM), the ability to remember future actions. This effect is linked to attention demands, with single cues potentially mitigating the negative impact on PM performance.

Keywords:

attention cues focality prospective memory short-form videos

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Area of Science:

Cognitive Psychology
Media Psychology
Human-Computer Interaction

Background:

Short-form videos are prevalent online content, characterized by fragmented viewing patterns.
This consumption style may negatively impact attention, a key component for prospective memory (PM).
Prospective memory (PM) is crucial for remembering future intentions and actions.

Purpose of the Study:

To investigate the effect of short-form video use on prospective memory (PM) performance.
To explore the underlying cognitive mechanisms, particularly the role of attention.
To examine how different cue types and quantities influence the impact of short-form videos on PM.

Main Methods:

Two experiments were conducted with college students (N=106 in Study 1, N=64 in Study 2).
Study 1 used a between-subjects design comparing short-form video viewers (experimental) with long-form video viewers (control) across focal and non-focal PM tasks.
Study 2 focused on non-focal PM under a single-cue condition to assess attentional demands.

Main Results:

Prolonged short-form video viewing significantly decreased PM accuracy for both focal and non-focal tasks.
No significant impact was observed on the performance of the ongoing task.
The detrimental effect of short-form videos on non-focal PM was reduced when only a single cue was present.

Conclusions:

Short-form video consumption can impair prospective memory (PM) performance.
The extent of PM impairment is influenced by the attentional demands of the task.
Reducing attentional load, such as with a single cue, can help mitigate the negative effects of short-form videos on PM.