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Updated: Jun 27, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Social Media Platforms and Sustainable Tourism Choices: The Role of Online Review Credibility and Cognitive

Anar Eminov1, Natavan Namazova2, Zivar Zeynalova2,3

  • 1Department of Management, Mingachevir State University, Mingachevir AZ4500, Azerbaijan.

Behavioral Sciences (Basel, Switzerland)
|June 26, 2026
PubMed

Keywords:
cognitive processing biasecological awarenessmoderated mediationperceived credibilitysocial mediasustainable tourismuser-generated content

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