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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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The Impact of Anthropomorphic Eco-Friendly Logos on Consumers' Green Purchase Intention: A Moderated Mediation Model

Yi An1, Ji Xu1, Dingbang Luh1

  • 1School of Art and Design, Guangdong University of Technology, Guangzhou 510006, China.

Behavioral Sciences (Basel, Switzerland)
|June 26, 2026
PubMed

Keywords:
anthropomorphismeco-friendly logosenvironmental attitudegreen purchase intentionperceived hopeperceived love

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