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Related Concept Videos

Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Levels of Communication II: Organizational, Public, and Group Dynamics01:27

Levels of Communication II: Organizational, Public, and Group Dynamics

Effective communication is the foundation of a good organization. Communication is the lifeblood of an organization that connects the group with messages. In an organization, communication occurs in upward, downward, and horizontal lines. Downward communication travels from the administrative and senior levels to the staff through official channels such as manuals, rules and regulations, and organizational charts. Staff members initiate upward communication, which is addressed to executives and...
Impact of Individuals on a Group01:25

Impact of Individuals on a Group

In social psychology, the interplay between individuals and groups is a central concern, particularly regarding how individual actions and characteristics influence group processes and outcomes. While much research emphasizes the group's power in shaping individual behavior, it is equally significant to understand how individuals contribute to the functioning, development, and success of groups.Individual Roles in Group Productivity and Decision-MakingIndividuals are not passive participants in...
Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...
Issues And Trends In Healthcare Delivery System01:29

Issues And Trends In Healthcare Delivery System

The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
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Impression Management Techniques IV: Altercasting01:14

Impression Management Techniques IV: Altercasting

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Related Experiment Videos

Crafting the Future of Digitization: How and When Digital Leadership Promotes Public Employees' Proactive Service

Shanghao Song1, Chenhui Zuo2, Yunsheng Shi3

  • 1School of Labor Economics, Capital University of Economics and Business, Beijing 100070, China.

Behavioral Sciences (Basel, Switzerland)
|June 26, 2026
PubMed
Summary

Digital leadership boosts public employees' proactive service performance by enhancing AI awareness and crafting. Public service motivation further strengthens this positive impact in digital transformation initiatives.

Keywords:
AI craftingAI service awarenessdigital leadershipproactive service performancepublic service motivation

Related Experiment Videos

Area of Science:

  • Public Administration
  • Digital Transformation
  • Organizational Behavior

Background:

  • Digital technology and AI are transforming public sectors, yet employee-level proactive service performance remains under-researched.
  • Frontline employees are crucial for public service delivery, but their proactive behaviors in digitalized environments need further exploration.

Purpose of the Study:

  • To investigate the micro-level impact of digital leadership on public employees' proactive service performance.
  • To examine the mediating roles of AI service awareness and AI crafting.
  • To identify public service motivation as a boundary condition in the digital leadership-proactive performance relationship.

Main Methods:

  • A three-wave questionnaire survey was conducted with 234 public sector employees.
  • Structural Equation Modeling (SEM) was used to analyze the data and test the proposed model.
  • The study employed a quantitative approach to assess relationships between variables.

Main Results:

  • Digital leadership positively influences proactive service performance.
  • AI service awareness and AI crafting serially mediate the relationship between digital leadership and proactive service performance.
  • Public service motivation significantly moderates the indirect effect, strengthening the positive impact.

Conclusions:

  • Digital leadership is a key driver of proactive service performance in the public sector.
  • Understanding employee-level mechanisms (AI awareness, AI crafting) and individual differences (public service motivation) is vital for digital transformation.
  • Findings offer practical insights for enhancing public service delivery through effective digital leadership and employee engagement.