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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Published on: August 28, 2017

Community-Driven Grassroots Intervention on Adolescent Vaping Attitudes, Harm Perceptions, and Knowledge: Randomized

Mirza Ali Anser Beg1, Yahya Dawood1, Scott Burton Patten2

  • 1Cumming School of Medicine, University of Calgary, Calgary, AB T2N 4N1, Canada.

International Journal of Environmental Research and Public Health
|June 26, 2026
PubMed
Summary

Youth-developed vaping interventions effectively increased adolescent harm perception of e-cigarettes compared to expert-led content. These peer-led programs show promise for engaging young people in vaping education.

Keywords:
adolescentse-cigarettesgrassroots interventionpublic healthschool-basedvapingyouth engagement

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Published on: August 25, 2018

Area of Science:

  • Public Health
  • Adolescent Health
  • Health Communication

Background:

  • Adolescent e-cigarette use remains a significant public health concern.
  • Traditional health education strategies may not resonate effectively with young audiences.
  • Youth-led initiatives offer a novel approach to health promotion.

Purpose of the Study:

  • To evaluate a youth-developed vaping intervention's impact on adolescent knowledge, attitudes, and harm perceptions.
  • To compare the effectiveness of a youth-created video versus an expert-developed video on e-cigarette risks.
  • To assess student engagement and perceived knowledge gains from different intervention formats.

Main Methods:

  • A randomized controlled trial involving 107 Grade 7 and 8 students.
  • Intervention group received a youth-developed video (ABYA); control group received an expert-developed video.
  • Pre- and post-intervention data collected using surveys, including E-cigarette Harm Perception and Reduction (EHI) and Knowledge and Attitudes Regarding E-cigarette Ingredients, Safety, and Addictive Properties (KAS) instruments.

Main Results:

  • The youth-developed video significantly increased perceived vaping risks more than the expert video (mean EHI change 9.05 vs. 2.06).
  • Students rated the youth-developed video higher for enjoyment (3.13 vs. 2.33) and perceived knowledge increase (3.34 vs. 2.84).
  • The youth-developed video conveyed a clearer message, potentially enhancing appeal but risking overstatement of absolute risks.

Conclusions:

  • Youth-led interventions can be highly effective in adolescent vaping education.
  • Peer-developed content may surpass expert-led messaging in engagement and perceived effectiveness.
  • Grassroots approaches offer a valuable complement or alternative to traditional public health communication strategies for youth.