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Patients' Perspective of Medication Safety in a Structurally Burdened Healthcare System: A Netnography-Based
Barbara Báldy1, Zoltán Cserháti2, Judit Lám2
1Interdisciplinary Social Sciences Doctoral Program, Mental Health Sciences Division, Doctoral College, Semmelweis University, 1085 Budapest, Hungary.
Healthcare (Basel, Switzerland)
|June 26, 2026
Summary
Patient experiences highlight that timely access to care and clear communication are crucial for medication safety in Hungary. Understanding these factors is essential for improving patient safety in healthcare systems facing structural challenges.
Area of Science:
- Patient safety research
- Qualitative health research
- Sociology of health
Background:
- Medication-related harm is a significant global patient safety issue.
- Patient perspectives on medication safety are underexplored in Central and Eastern European healthcare systems.
- Structural constraints in these systems impact daily medication use.
Purpose of the Study:
- To explore Hungarian patients' lived experiences of medication safety.
- To analyze online narratives for insights into patient-centered medication safety concerns.
- To identify modifiable behavioral determinants influencing medication safety.
Main Methods:
- In-depth qualitative analysis of 5174 Hungarian online comments (August 2020 - August 2023).
- Grounded theory-informed principles and a patient-centered medication safety framework were applied.
- The COM-B model was used to map findings onto behavioral determinants.
Main Results:
- Dominant concerns include access to services (long waits, limited rural emergency care, brief consultations) and communication gaps (insufficient information, conflicting advice).
- These issues led to delayed treatment, eroded trust, and treatment discontinuation.
- Community pharmacists were largely absent from patients' care models, despite their accessibility.
Conclusions:
- Clear, respectful communication and timely access to care are paramount for patient-centered medication safety.
- Netnography and grounded theory provide valuable methods for capturing patient experiences in structurally challenged healthcare systems.
- Findings offer insights relevant beyond the Hungarian context for improving medication safety.
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