Randomized Experiments
Decision Making: P-value Method
Experimental Designs
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Biostatistics: Overview
Framing Effects
You might also read
Articles linked to this work by shared authors, journal, and citation graph.
Updated: Jun 28, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Gabriela S Fernandez1, Saudamini Oke2, Matt Quaife2,3
1Thermo Fisher Scientific, Waltham, MA, USA. gabriela.fernandez@thermofisher.com.
Health discrete choice experiments (DCEs) increasingly use visual aids for probability, but framing and design remain inconsistent. Further guidance is needed to standardize probability presentation in DCEs.
Area of Science:
Background:
Purpose of the Study:
Main Methods:
Main Results:
Conclusions: