From climate anxiety to supply chain agility: How digital service innovation enables green supply chain management

This study investigates the role of Digital Service Innovation (DSI) in enhancing environmental performance through its influence on Green Supply Chain Management (GSCM) and supply chain agility in Egypt's industrial sector. The research examines how climate change anxiety motivates the adoption of GSCM practices and how DSI moderates this relationship. Using a survey of 511 professionals and Partial Least Squares Structural Equation Modeling, findings reveal that climate change anxiety positively affects GSCM adoption, which in turn mediates the enhancement of supply chain resilience and robustness. The moderating effect of DSI indicates that higher levels of digital service capabilities shift the motivation for GSCM adoption from anxiety-driven reactions toward strategic and data-driven decision-making, thereby strengthening environmental outcomes. These results underscore the crucial role of GSCM as the operational mechanism translating psychological climate concerns into tangible improvements in supply chain agility and environmental performance. The study contributes to theory understanding by integrating Protection Motivation Theory, Dynamic Capabilities Theory, and the Technology-Organization-Environment framework to reveal how Digital Service Innovation transforms anxiety-driven motivation into systematic green practices, a novel integration that extends each theory into the digital sustainability domain. For practice, the findings demonstrate that fostering climate awareness alone is insufficient; strategic investments in digital service innovation are essential to convert psychological impetus into sustained environmental and operational gains. By providing empirical evidence from Egypt's industrial sector, the study also offers context-specific insights for emerging economies facing similar climate and digitalization challenges, thereby contributing to both academic knowledge and actionable policy guidance.