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Updated: Jun 30, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Published on: May 31, 2019

Engaging Rural Practitioners and Community Collaborators in Substance Use Disorder Needs Assessments: Recruitment

Andrea C Villanti1, Meghan L Farrington, Catherine E Peasley-Miklus

  • 1Author Affiliations: University of Vermont Center on Rural Addiction, Department of Psychiatry, Larner College of Medicine, University of Vermont, Burlington, Vermont (Dr Villanti, Farrington, Dr Peasley-Miklus, Schafrick, Shaw, Dr Meyer, Tuo, Dr Peck, Dr Heil, Dr Sigmon, and Dr Harder); Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey (Dr Villanti); NH Citizens Health Initiative, Institute for Health Policy and Practice, University of New Hampshire, Durham, New Hampshire (Dr Ryer); University of Southern Maine, Substance Use Research and Evaluation Unit, Portland, Maine (Dr Smith); and Department of Pediatrics, Larner College of Medicine, University of Vermont, Burlington, Vermont (Dr Harder).

Journal of Public Health Management and Practice : JPHMP
|June 29, 2026
PubMed
Summary

This study explored effective recruitment strategies for healthcare providers and collaborators treating opioid use disorder (OUD) in rural Northeastern areas. Tailored approaches successfully engaged these professionals, aiding in vital needs assessments for better treatment delivery.

Keywords:
health care practitionersopioid use disorderpublic healthrecruitmentrural

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Area of Science:

  • Public Health
  • Substance Use Disorders
  • Rural Health

Background:

  • Northeastern US faces high synthetic opioid overdose deaths.
  • Rural areas in the Northeast show higher overdose rates than urban centers.
  • Effective substance use disorder treatment delivery in rural settings requires understanding practitioner needs.

Purpose of the Study:

  • To examine recruitment strategies for healthcare practitioners and community collaborators involved in opioid use disorder (OUD) treatment in rural Northeastern areas.
  • To inform the delivery of evidence-based substance use treatment in rural communities.
  • To outline methodological approaches for engaging rural healthcare providers and collaborators.

Main Methods:

  • Developed tailored recruitment strategies using existing lists, state outreach, referrals, and social media.
  • Administered online needs assessment surveys to eligible practitioners and collaborators.
  • Calculated cooperation and response rates and analyzed practitioner characteristics by state.

Main Results:

  • Recruited 951 practitioners and 388 collaborators across 4 Northeastern states (VT, NH, ME, NY) from 2020-2023.
  • Approximately 70% of respondents worked in rural areas.
  • States with existing contact lists yielded 50%-120% larger samples; response rates varied (13%-70%).

Conclusions:

  • Tailored recruitment successfully engaged a diverse range of OUD treatment providers, including underrepresented rural practitioners.
  • The described methods can serve as models for future engagement with rural substance use treatment professionals.
  • These approaches facilitate data collection for academic-community health partnerships in rural settings.