A Protocol For Designing And Evaluating Mixed Reality Cultural Experiences In Museums And Heritage Sites Using...

Mixed reality (MR) applications are increasingly used in museums and heritage sites; however, their deployment often lacks methodological coherence, with spatial narrative, interaction, and evaluation treated as separate elements. This protocol presents a standardized, field-deployable methodology that distinguishes itself from prior evaluation frameworks by integrating dynamically adaptive spatial narratives with a hybrid assessment model. The approach unifies spatial narrative sequencing, guided interactive interfaces, and multimodal user experience metrics-specifically triangulating subjective psychometric evaluations with objective behavioral telemetry (e.g., spatial dwell times and interaction logs). The protocol describes a two-site, three-arm concurrent control trial adaptable to indoor museums and semi-open archaeological venues. Participants are assigned to one of three conditions: a traditional digital guide, a MR static narrative, or a MR adaptive narrative. A standardized six-zone route is implemented, with assessments conducted at baseline, immediately after the visit, and at a 14-day follow-up. Outcome measures include spatial presence, usability, narrative engagement, perceived authenticity, and knowledge acquisition. The protocol further incorporates structured behavioral logging, predefined technical thresholds, and systematic cybersickness monitoring to ensure safety and feasibility under routine visitor conditions. This framework provides researchers and cultural institutions with a reproducible methodology to coordinate spatial storytelling and interface control, enabling rigorous evaluation of MR interventions in heritage contexts.