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A Protocol for Measuring Cue Reactivity in a Rat Model of Cocaine Use Disorder
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How Cognitive-Affective Dynamics and Inhibitory Control Diversify Pathways from Short-Video Exposure to Addiction: A

Xia Li1, Guangming Tang1, Xuyi Chu1

  • 1Institute of Vocational & Technical Teacher Education, Shanghai Polytechnic University, Shanghai, China.

Cyberpsychology, Behavior and Social Networking
|June 30, 2026
PubMed
Summary
This summary is machine-generated.

Short-video addiction is complex, influenced by emotional reactions and self-regulation. Inhibitory control significantly moderates addiction risk, with self-regulation strategies sometimes backfiring in vulnerable individuals.

Keywords:
inhibitory controlnegative emotionspositive emotionsrationality judgmentself-regulatory strategyshort-video addiction

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Area of Science:

  • Psychology
  • Media Studies
  • Behavioral Science

Background:

  • The I-PACE model provides a framework for understanding media-induced behaviors.
  • Short-video consumption is a growing concern, with potential links to addictive behaviors.
  • Understanding the psychological mechanisms behind short-video addiction is crucial for intervention.

Purpose of the Study:

  • To examine the mechanisms linking short-video exposure to addiction.
  • To investigate the mediating roles of affective and cognitive reactions.
  • To explore the moderating influence of inhibitory control and addiction status on these pathways.

Main Methods:

  • A large-scale survey (N = 1,274) was employed to test a moderated mediation model.
  • Focus groups (N = 169) with addicted and nonaddicted users defined core affective and cognitive variables.
  • Statistical analysis was used to uncover complex dynamics and user profiles.

Main Results:

  • Two distinct user profiles emerged: addicted (high emotional involvement, low control) and nonaddicted (low emotional involvement, high control).
  • Self-regulation's role was double-edged, moderated by inhibitory control; for low inhibitory control, self-regulation strategies could worsen addiction (backfire effect).
  • Pathways to addiction differed: addicted users pursued positive emotions, while nonaddicted users relied on self-regulation as a defense.

Conclusions:

  • Inhibitory control is critical in moderating short-video addiction.
  • Self-regulation strategies can have paradoxical effects, especially in individuals with low inhibitory control.
  • Targeted interventions should consider affective pathways and individual differences in self-regulation and inhibitory control.