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Can the SASSY survey guide climate-animal health communication in veterinary clinics?
Rhea Amatya1, Kelly Greenhut1, Catherine Taylor Krouse1
1College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO, United States.
Abstract:
Effective client communication requires understanding audience perspectives and values. Although many U.S. veterinary clients express concern about environmental issues, climate beliefs vary across regions and practice settings, limiting the applicability of national survey findings to individual clinics. The Six Americas Super Short Survey (SASSY) is a validated four question audience segmentation instrument that categorizes individuals into six climate belief groups. We used SASSY at our veterinary hospital to inform educational resource development. The tool proved feasible and informative, and we encourage veterinary practices to consider SASSY as a practical method for understanding client climate perspectives and guiding clinic-specific communication strategies.
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