Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Case Studies

Case Studies

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.

Fundamental Attribution Error

Fundamental Attribution Error

According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is called the fundamental attribution...

Surveys

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

The Role of Culture

The Role of Culture

Culture plays a crucial role in shaping self-identity and influencing thought and behavior, a foundational interest within social psychology. The multicultural perspective recognizes that individuals do not exist in a vacuum; instead, their experiences, perceptions, and actions are deeply influenced by the intersecting dimensions of their cultural, ethnic, and social group affiliations.Cultural Influence on Self-Identity and Social PerceptionCultural frameworks inform how individuals define...

Humanistic Psychology

Humanistic Psychology

Humanistic psychology emerged in the mid-20th century as a response to the deterministic and pessimistic nature of behaviorism and psychoanalysis. While behaviorism focused on observable behaviors influenced by the environment and psychoanalysis delved into unconscious motivations, both theories suggested that human actions lacked free will. In contrast, humanistic psychology offers a perspective that emphasizes the innate potential for goodness and growth within every individual.
This approach...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Bayes factor hypothesis testing in meta-analyses: Practical advantages and methodological considerations.

Research synthesis methods·2026

Same author

Investigating the replicability of the social and behavioural sciences.

Nature·2026

Same author

Investigating the analytical robustness of the social and behavioural sciences.

Nature·2026

Same author

On the relationship between indirect measures of Black versus White racial attitudes and discriminatory outcomes: An adversarial collaboration using a sample of White Americans.

Journal of personality and social psychology·2026

Same author

Can't get work off my mind: The effect of nonwork goal reflection on after-work rumination and well-being.

The Journal of applied psychology·2025

Same author

Meta-analyzing nonpreregistered and preregistered studies.

Psychological methods·2025

Search research articles

Related Experiment Video

Updated: Jul 4, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Cross-cultural generalizability is an empirical question.

Shawn K S Chan¹, Wilson Cyrus-Lai¹, Michael Schaerer²

¹INSEAD, Singapore, France shawn.chan@insead.edu wilson-cyrus.lai@insead.edu eric.luis.uhlmann@gmail.com.

The Behavioral and Brain Sciences

|July 3, 2026

Summary

Crowd-sourced replication shows cultural differences in research findings are often smaller than presumed. Empirical testing across global labs is essential to understand the generalizability of developmental psychology theories.

Related Experiment Videos

Last Updated: Jul 4, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Area of Science:

Psychology
Cross-cultural research
Developmental psychology

Background:

Replication initiatives are crucial for scientific validity.
Assumptions about cultural differences in psychological findings can be overestimated.
Understanding cross-cultural generalizability is key in developmental psychology.

Purpose of the Study:

To assess the actual extent of cultural differences in psychological research findings.
To determine the generalizability of developmental psychology theories across diverse cultures.
To advocate for empirical testing over presumption in cross-cultural research.

Main Methods:

Utilizing crowd-sourced replication initiatives.
Conducting small- and large-scale collaborations.
Facilitating partnerships between international laboratories.

Main Results:

Observed cultural differences in findings are frequently smaller and less systematic than commonly assumed.
Empirical data suggests a need to re-evaluate prior assumptions about cultural variations.
The generalizability of psychological theories requires robust empirical validation.

Conclusions:

Empirical investigation is paramount for understanding cross-cultural psychological phenomena.
Collaborative, global research efforts are vital for advancing developmental psychology.
Findings underscore the importance of data-driven conclusions in cross-cultural psychology.