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Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Bullying02:04

Bullying

A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is bullying.
Ethical Issues01:27

Ethical Issues

Nurses are essential in patient care, upholding the ethical principles of their profession and effectively navigating ethical dilemmas. Neglecting ethical issues can lead to inadequate patient care, compromised therapeutic relationships, and moral distress among healthcare workers.
Ethical Concerns in Healthcare:
Self-Presentation: Self-Monitoring and Self-Handicapping02:05

Self-Presentation: Self-Monitoring and Self-Handicapping

People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).

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Determining value of Coordinated Registry Networks (CRNs): a case of transcatheter valve therapies.

BMJ surgery, interventions, & health technologies·2022
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Related Experiment Video

Updated: Jul 8, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

User interaction with digital platforms: A consumer protection perspective.

Nellie Lew1, Devesh R Raval1

  • 1Federal Trade Commission.

Proceedings of the National Academy of Sciences of the United States of America
|July 6, 2026
PubMed
Summary

The Federal Trade Commission (FTC) uses behavioral science to protect consumers in digital markets. Research shows how ad disclosures and website design impact consumer engagement and reporting.

Keywords:
behavioral researchconsumer protectiondigital platformsexperimental economicsuser experience

Related Experiment Videos

Last Updated: Jul 8, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Area of Science:

  • Behavioral Economics
  • Consumer Protection Law
  • Digital Marketplace Dynamics

Background:

  • Digital platforms present new challenges for consumer protection.
  • The Federal Trade Commission (FTC) employs behavioral insights and empirical methods to address these challenges.
  • Understanding consumer behavior in digital markets is crucial for preventing unfair or deceptive practices.

Purpose of the Study:

  • To investigate how consumers perceive and respond to advertising disclosures in digital environments.
  • To assess the impact of digital design choices on consumer reporting tools.
  • To demonstrate the application of behavioral research in prospective remedy evaluation and retrospective assessment of FTC actions.

Main Methods:

  • A laboratory experiment examining the effect of advertising disclosure salience on consumer recognition and engagement (viewing time).
  • A retrospective analysis using a natural experiment to evaluate the impact of a redesigned consumer complaint website on submission rates and information quality.

Main Results:

  • Advertising disclosure salience influences consumer recognition and engagement with ads.
  • Usability improvements on a consumer complaint website increased complaint submission rates and data quality.
  • Behavioral research can prospectively evaluate remedies and retrospectively assess past actions.

Conclusions:

  • Applied research on user behavior informs marketplace oversight and the design of consumer-facing tools.
  • Empirical research strengthens evidence-based policymaking in the digital economy.
  • Ongoing efforts aim to expand the role of empirical research at the FTC.