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Effectiveness of Communication Strategies on Risk Perception in Technoscience: A Systematic Literature Review Through
Justin C Cheung1,2, Shirley S Ho1,2
1Wee, Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore.
Summary
Effective science communication strategies significantly influence public risk perception of technoscience. This review analyzes 61 studies, highlighting how communication impacts public opinion and suggesting reasonableness-based models for future research and practice.
Area of Science:
- Science communication
- Public opinion
- Risk perception
Background:
- Extensive research over 20 years explores how communication strategies affect public opinion on technoscience.
- Risk perception is a key outcome in science communication effectiveness.
Purpose of the Study:
- To systematically review 61 experimental studies on the impact of communication strategies on risk perception of technoscientific applications.
- To consolidate knowledge and identify gaps in science communication strategies using Toulmin's model of argumentation.
Main Methods:
- Systematic review of 61 experimental studies.
- Analysis of communication strategies within Toulmin's model of argumentation components.
- Consolidation of findings to highlight knowledge gaps and empirical inconsistencies.
Main Results:
- Communication strategies demonstrably impact public risk perception regarding technoscientific applications.
- Identified knowledge gaps and inconsistencies in current science communication research.
- Evidence suggests that reasonableness-based models can enhance science communication effectiveness.
Conclusions:
- Science communication research and practice can benefit from adopting reasonableness-grounded models.
- Findings provide theoretical and practical implications for improving the communication of technoscience.
- Further research is needed to address identified knowledge gaps in science communication strategies.
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