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Updated: Jul 10, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Narrative Medicine - Storytelling to Connect People, Purpose, and Progress in Health Care Strategy
Meghan DeWitt Suritz1, Melissa Zablocki2, Sinan Sanvar3
1Senior Director, Competitive Intelligence and Strategic Insight, Memorial Sloan Kettering Cancer Center, New York, NY, USA.
Abstract:
Many strategic plans falter because they fail to connect with the individuals responsible for bringing them to life. Memorial Sloan Kettering Cancer Center bridged the gap between strategy and execution using the age-old human practice of storytelling. By harnessing the emotional power and connective force of narrative, Memorial Sloan Kettering Cancer Center reimagined its approach to strategic planning - not as a static document, but as a shared journey.
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