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Related Experiment Video

Updated: Jul 10, 2026

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
05:40

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans

Published on: April 28, 2022

Moral foundations and attitudes towards supervised consumption services: a regional moderation study.

Robert P Dryden1, Em M Pijl2

  • 1College of Nursing, Rady Faculty of Health Sciences, University of Manitoba, Winnipeg, MB, R3T 2N2, Canada.

Harm Reduction Journal
|July 9, 2026
PubMed
Summary

Manitobans show higher support for supervised consumption services (SCS) due to lower binding moral foundations. Proximity to an SCS influences how moral values predict opposition, highlighting strategic communication needs.

Keywords:
Harm reductionMoral foundations theoryPublic attitudesSupervised consumption servicesSurvey

Related Experiment Videos

Last Updated: Jul 10, 2026

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
05:40

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans

Published on: April 28, 2022

Area of Science:

  • Public Health
  • Social Psychology
  • Health Policy

Background:

  • Supervised Consumption Services (SCS) are linked to positive health outcomes and reduced economic burdens.
  • Opposition to SCS often stems from perceived violations of moral foundations.
  • Manitoba shows unexpectedly high support for SCS despite lacking a current service.

Purpose of the Study:

  • To investigate why Manitobans exhibit higher support for SCS compared to other Prairie Provinces.
  • To examine how moral foundations predict attitudes towards SCS differently in provinces with and without existing services.

Main Methods:

  • Surveyed 2116 adults across Manitoba, Saskatchewan, and Alberta.
  • Utilized moderated multiple logistic regression to analyze Province × Moral Foundations interactions.

Main Results:

  • Binding moral foundations (authority, loyalty, purity) predicted greater opposition to SCS in Manitoba compared to Alberta and Saskatchewan.
  • Interaction effects confirmed that proximity to an SCS moderates the relationship between moral foundations and SCS attitudes.

Conclusions:

  • Lower binding moral foundations in Manitoba may explain higher SCS support.
  • This is the first study to demonstrate that regional factors, like SCS availability, influence the link between moral foundations and SCS attitudes.
  • Framing arguments to align with binding moral foundations can help overcome opposition to new SCS implementations.