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Related Concept Videos

Position and Displacement01:31

Position and Displacement

The position of an object defines its location relative to a convenient frame of reference at any particular time. A frame of reference is an arbitrary set of axes from which the position and motion of an object are described. Earth is often used as a frame of reference, and we often describe the position of an object as it relates to stationary objects on Earth. For example, a rocket launch could be described in terms of the position of the rocket with respect to Earth as a whole. On the other...
Position and Displacement01:31

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The position of an object defines its location relative to a convenient frame of reference at any particular time. A frame of reference is an arbitrary set of axes from which the position and motion of an object are described. Earth is often used as a frame of reference, and we often describe the position of an object as it relates to stationary objects on Earth. For example, a rocket launch could be described in terms of the position of the rocket with respect to Earth as a whole. On the other...
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Updated: Jul 12, 2026

The (Spatial) Memory Game: Testing the Relationship Between Spatial Language, Object Knowledge, and Spatial Cognition
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Self-positioning in space science communication: A corpus-assisted discourse study.

Fangfang Chen1, Cindy Sing Bik Ngai2, Ming Liu2

  • 1Faculty of Humanities, The Hong Kong Polytechnic University, Hong Kong, China.

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Summary

Government science agencies in China and the U.S. position themselves differently in space science communication. Chinese agencies emphasize state affiliation and collective pride, while U.S. agencies focus on professionalism and mission success.

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Area of Science:

  • Space science communication
  • Discourse analysis
  • Text mining

Background:

  • Social media is a key platform for government science agencies to communicate with the public.
  • Understanding how these agencies position themselves is crucial for effective science communication strategies.
  • Cross-cultural comparisons of communication strategies can reveal unique national approaches.

Purpose of the Study:

  • To analyze and compare the positioning strategies of Chinese and U.S. government science agencies in space science communication on social media.
  • To identify differences in how these agencies present themselves regarding national identity, professionalism, and public engagement.
  • To explore the linguistic and thematic elements that contribute to distinct positioning.

Main Methods:

  • Corpus-assisted discourse analysis using text mining (KH Coder).
  • Collection of social media posts from Chinese (Weibo) and U.S. (X/Twitter) government science agencies.
  • Analysis of topics/themes, addressing terms, and co-occurring words at different discourse levels.

Main Results:

  • Chinese agencies position themselves as state-affiliated yet approachable, blending achievements with patriotism and collective pride.
  • Chinese agencies use diverse terms to appear as experienced, supportive guides, balancing national identity with closeness.
  • U.S. agencies emphasize professionalism, research, and mission success with minimal state affiliation, using formal terms and highlighting expertise.

Conclusions:

  • Significant differences exist in the positioning strategies of Chinese and U.S. government science agencies.
  • Chinese agencies foster a sense of national pride and interpersonal connection, while U.S. agencies prioritize scientific leadership and mission accomplishment.
  • Contextual understanding is essential to interpret these distinct communication approaches.