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Updated: Jul 12, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Identity-specific reward expectations in orbitofrontal cortex guide goal-directed choices
Phillip P Witkowski1, Noelle Henein2, Nicole Moussa3
1National Institute on Drug Abuse Intramural Research Program, National Institutes of Health, Baltimore, Maryland, United States of America.
Abstract:
Real-life decisions are typically directed toward specific types of rewards (e.g., a slice of pizza or a bowl of pasta), but reward identity is often neglected in neuroeconomic theories of decision-making. Previous research has shown that the lateral orbitofrontal cortex (lOFC) represents the specific rewards predicted by environmental cues. However, whether and how these expectations influence decision-making remains an open question. To address these questions in humans, we developed a novel behavioral task in which Pavlovian cues associated with specific rewards are presented before participants can make decisions to forage these rewards. Using pattern-based analysis of functional magnetic resonance imaging data, we show that cues predicting distinct reward types evoke identity-specific expectations in lOFC, which in turn predict subsequent choices. This effect is amplified by activity in the nucleus accumbens, which enhances the influence of lOFC reward expectations on action representations in the dorsal anterior cingulate cortex. These results connect representational and motivational accounts of decision-making, highlighting the neural mechanism by which expectations about reward identity guide goal-directed behavior.
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