Exploring the Feasibility of a Social Media Intervention for Nepali Menstruators

This study interviews 10 experts in Kathmandu to explore the feasibility of using a social media intervention to improve menstrual health in Nepal. Respondents supported social media as a promising tool to reach youth, normalize menstruation, and expand education. They also emphasized gaps in current outreach, the value of collaborations with influencers and young people, and the need for sustained, long-term efforts. Findings suggest that social media may help shift cultural norms and reduce menstrual restrictions. This is the first known study to examine social media's potential to advance menstrual health in Nepal. Menstruation is a process that can be experienced by people of various genders, and thus several terms are often used to refer to people who menstruate. These terms include "menstruators," "people who menstruate," as well as "women" or "girls." The term menstruator is used in an effort to be inclusive of those who menstruate but do not identify as a woman or girl, such as transgender men and nonbinary or agender people (Babbar et al., 2023). However, most literature about people who suffer from menstrual stigma or restrictions in Nepal refer to women or girls. These terms are used interchangeably throughout this paper.