Speaking with One Voice: Advocacy and Professional Stewardship

Advocacy is widely recognized across the health professions as an ethical responsibility grounded in patient care, yet it is often understood as an individual rather than collective activity. For therapeutic massage and bodywork practitioners, advocacy most often takes the form of patient advocacy enacted within everyday clinical practice. However, repeated encounters with systemic barriers reveal the limits of individual action and prompt a shift toward collective advocacy. Drawing on literature from nursing, pharmacy, mental health, and integrative health, this editorial examines how advocacy extends from individual care to coordinated action across local, national, and global contexts. The discussion emphasizes alignment without uniformity, highlighting the role of shared priorities, negotiated coherence, and professional stewardship. Advocacy is framed not as a departure from care but as its continuation into the structures that shape access, integration, and recognition.