Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Motivational Bias

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...

Social Foundations of Self II: The Generalized Other

Social Foundations of Self II: The Generalized Other

According to George Herbert Mead, as children progress beyond the game stage, they develop a more comprehensive understanding of societal rules and norms. This cognitive and social development enables them to internalize the expectations of the broader community, refining their ability to regulate behavior.Consistent participation in organized activities is crucial in helping children recognize that their actions are not isolated but contribute to a more significant, interconnected group effort.

Social Cognitive Perspective on Personality

Social Cognitive Perspective on Personality

Social cognitive perspectives on personality emphasize the importance of conscious awareness, beliefs, expectations, and goals in shaping behavior. These perspectives incorporate behaviorist principles, such as learning through reinforcement and conditioning, but extend beyond them by highlighting human reasoning and planning. Unlike traditional behaviorist views, social cognitive theory focuses on how individuals reflect on their past experiences and plan for future outcomes by considering...

Impact of Individuals on Individuals

Impact of Individuals on Individuals

Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...

Social Psychology and Individual Behavior

Social Psychology and Individual Behavior

Social psychology examines how group dynamics, emotions, and cultural influences shape individual actions and decision-making. These elements interact to form behavioral patterns that affect personal choices and social interactions.The Role of Group DynamicsGroups play a crucial role in shaping behavior by reinforcing norms and expectations. Individuals derive a sense of self from group membership, often aligning their behaviors with group norms to maintain social cohesion. For example, an...

Kohlberg's Theory of Moral Development

Kohlberg's Theory of Moral Development

Kohlberg's theory of moral development uses the Heinz dilemma — a thought experiment in which a man, Heinz, must decide whether to steal an unaffordable drug to save his dying wife — to illustrate the evolution of moral reasoning. This framework, divided into three levels with two stages, highlights how individuals' understanding of right and wrong becomes increasingly complex.
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal consequences. In Stage...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Oxytocin modulates the neurocomputational mechanisms engaged in learning rank relationships in social networks.

Proceedings of the National Academy of Sciences of the United States of America·2026

Same author

Learning to adaptively cooperate through social interactions during childhood and adolescence.

NPJ science of learning·2026

Same author

Intention-Outcome Trade-Off in Moral Character Learning.

Annals of the New York Academy of Sciences·2026

Same author

Rethinking misinformation through plausibility estimation and confidence calibration.

Communications psychology·2026

Same author

Neurocomputational mechanisms of adaptive mentalization in humans.

Trends in cognitive sciences·2026

Same author

Neurocomputational mechanisms underlying how social status affects learning of trust behavior.

Cerebral cortex (New York, N.Y. : 1991)·2025

Search research articles

Related Experiment Video

Updated: Jul 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Social learning dynamically shapes moral decision-making by biasing subjective valuation.

Julien Benistant¹, Valentin Guigon^1,2, Alain Nicolas³

¹CNRS, Institut des Sciences Cognitives Marc Jeannerod, Bron, France.

|July 10, 2026

Summary

This summary is machine-generated.

Learning about others cheating increases personal dishonesty through social influence. This study reveals neurocomputational mechanisms, showing valuation bias from observed cheating, not altered preferences.

More Related Videos

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Related Experiment Videos

Last Updated: Jul 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Area of Science:

Neuroscience
Social Psychology
Behavioral Economics

Background:

Observing immoral behavior can increase dishonesty via social influence and learning.
The underlying neurocomputational mechanisms of moral contagion are not well understood.

Purpose of the Study:

To investigate the neurocomputational mechanisms of moral contagion.
To test mechanistic hypotheses explaining how observing dishonesty influences behavior.

Main Methods:

Model-based functional magnetic resonance imaging (fMRI).
A novel cheating game with honest and dishonest social norm contexts.
Computational modeling to analyze behavioral data.

Main Results:

Cheating behavior increased in dishonest norm contexts but not in honest ones.
Behavioral data best explained by a model where valuation was dynamically biased by learning about others' cheating.
Neural signals for valuation bias were linked to individual differences in conformity and engaged the bilateral lateral prefrontal cortex.
Simulation of others' cheating behavior was encoded in the posterior superior temporal sulcus during learning.

Conclusions:

Learning about others' dishonesty dynamically biases individual valuation of cheating.
Observed dishonesty influences behavior through learned valuation biases, not by altering established preferences.
Individual differences in conformity modulate the neural encoding of valuation bias.