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Published on: October 28, 2020
Donald Trump's Name, Image, and Likeness executive order: a neo-Jacksonianism tradition
1Department of Health and Human Performance, University of Houston, Houston, TX, United States.
Introduction:
Governmental intervention in sport is not uncommon, especially at the professional level of the global sports industry. However, until recently, governmental intervention in intercollegiate sport was rare.
Methods:
Using a contextual analysis, this article situates Donald Trump's 2025 Name, Image, and Likeness (NIL) executive order within the historical tradition of neo-Jacksonian populism.
Results:
Drawing parallels to Andrew Jackson, it argues that Trump's intervention reflects exclusionary nationalism, economic populism, and executive-centered governance that expand protections for some while constraining others.
Discussion:
Framed as "saving college sports," the order reasserts amateurism, restricts third-party compensation, and curtails athletes' labor rights, potentially and disproportionately affecting Black athletes in revenue-generating sports.
Conclusion:
The article contends that the policy preserves institutional control and racialized hierarchies, limiting economic emancipation under the guise of reform.
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