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Related Experiment Video

Updated: Jul 15, 2026

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Health concerns, self-control, and low-calorie food purchasing behavior.

Liming Zhao1, Huilin Yin1, Xu Cheng1

  • 1The College of Economics and Management, Shenyang Agricultural University, Shenyang, Liaoning, China.

Frontiers in Psychology
|July 13, 2026
PubMed
Summary

Consumers with health concerns show increased self-control, which positively influences their purchasing of low-calorie foods. Nutritional knowledge also boosts self-control, impacting healthy eating choices.

Keywords:
caloriefoodhealth concernpurchasing behaviorself-control

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Area of Science:

  • Consumer Behavior
  • Health Psychology
  • Nutritional Science

Background:

  • Growing consumer interest in health and wellness.
  • Limited understanding of the psychological factors influencing low-calorie food choices.
  • The role of self-control in mediating health concerns and purchasing behavior is underexplored.

Purpose of the Study:

  • To investigate the relationship between health concerns, self-control, and low-calorie food purchasing behavior.
  • To examine the mediating role of self-control in the health concern-purchase behavior link.
  • To assess the influence of nutritional knowledge on self-control.

Main Methods:

  • Quantitative study utilizing 320 valid electronic questionnaires from China.
  • Factor analysis to compute composite scores for latent variables.
  • Hypothesis testing to analyze the proposed relationships.

Main Results:

  • Health concerns positively impact self-control (β=0.14, p<0.05).
  • Self-control strongly predicts low-calorie food purchasing behavior (β=0.55, p<0.001).
  • Nutritional knowledge positively predicts self-control (β=6.87, p<0.001).
  • Direct effect of health concerns on purchasing behavior was not significant.

Conclusions:

  • A theoretical framework integrating health concerns, self-control, and nutritional knowledge explains low-calorie food purchasing.
  • Self-control acts as a key mediator between health concerns and purchasing decisions.
  • Nutritional knowledge enhances self-control, further influencing healthy food choices.