The effects of precision intervention based on user profile on the improvement of postpartum parenting behavior for...

Rural-to-urban floating women often face great challenges in postpartum parenting, which negatively affects the well-being of these women and their infants. User profiles allow tailored support, making precision interventions possible. Consequently, a randomized controlled trial (RCT) protocol was designed to evaluate the effects of user profile-based precision intervention on improving postpartum parenting behaviors for rural-to-urban floating women.

This single-blind, three-arm multicenter RCT will enroll 360 mothers. The control group (n = 120) will receive standard postnatal care. The conventional intervention group (n = 120) will receive usual care plus access to a unified five-module internet-based support program (ISP) parenting platform. The innovative intervention group (n = 120) will receive usual care plus a precision intervention, in which the content of ISP is tailored to the participant's assigned user profile group. Primary outcomes include maternal parenting behavior scores, maternal self-efficacy scores, and infant growth and development indicators. Secondary outcomes include postpartum depression scores, social support scores, and satisfaction with the intervention model. Outcomes will be assessed at baseline (T0), 6 months post-baseline (T1), 12 months post-baseline (immediately post-intervention, T2), and 6 months post-intervention (T3).

If proven effective, this precision intervention will provide practical support for rural-to-urban floating women in China. As the first user profile-based precision intervention study targeting this population, it will offer evidence for clinical practice and could be applicable to immigrant mothers in other regions.

Chinese Clinical Trial Registry (ChiCTR2500098613). Registered on 11 March 2025.