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Philip Morris International's youth-appealing 'Curiosity' IQOS advertising campaign

Tsai-Han Yin1, Robert K Jackler2

  • 1National Yang Ming Chiao Tung University School of Medicine, Taipei City, Taiwan.

Tobacco Control
|July 17, 2026
PubMed
Abstract

Keywords:
Advertising and PromotionNon-cigarette tobacco productsTobacco industry

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