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Updated: Aug 6, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Ergodicity transformations predict human decision-making under risk
Benjamin Skjold1,2, Simon Richard Steinkamp2, Colm Connaughton1,3
1London Mathematical Laboratory, London, United Kingdom.
Abstract:
Decision theories commonly model human behavior as maximizing the expected value of a utility function. This function may vary from one person to another but is assumed to be stable over time. Recent theoretical developments demonstrate that these assumptions are generally incompatible with growing wealth at the fastest rate. Growth optimality requires utility functions to mirror ergodicity transformations and adapt to the dynamic environment. We exposed human participants to different wealth dynamics in a consequential risky decision-making experiment. Via Bayesian modelling, we estimated utility functions separately for each dynamic. Pre-registered analyses revealed strong evidence supporting the quantitative predictions of the ergodicity model. Our study provides evidence that human risk-taking can adapt quickly to the dynamical context, in ways that align closely to the theoretical optimum for maximizing wealth over time.
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