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Published on: February 16, 2011

Internet Images of Palliative Care: A Visual Content Analysis

Alejandra Ruiz Buenrostro1, Katayoun Khorramak2, Eliza Dent2

  • 1Department of Supportive Care, Princess Margaret Cancer Centre, (A.R.B., K.K., E.D., A.G., J.A.C., B.H., S.L., N.S., A.P., C.Z.), University Health Network, Toronto, Ontario, Canada; Division of Palliative Medicine, Department of Medicine, (A.R.B., A.G., J.A.C., B.H., C.Z.) University of Toronto, Toronto, Ontario, Canada.

Journal of Pain and Symptom Management
|July 21, 2026
PubMed
Summary

Internet images often portray palliative care as passive end-of-life care, reinforcing stereotypes. Visual content analysis revealed themes like hand-holding and dependency, suggesting a need to update imagery to improve public understanding and encourage timely access to palliative care.

Keywords:
Palliative carecontent analysishealth communicationpublic perceptionvisual representation

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