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Updated: Aug 5, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

The Impact of Gratifications on Fake News Sharing Among Chinese Social Media Users and Its Mechanisms

Yang Shao1,2, Xuying Wang1,2, Zhibin Jiao1,2

  • 1Key Research Base of Humanities and Social Sciences of the Ministry of Education, Academy of Psychology and Behavior, Tianjin Normal University, Tianjin 300387, China.

Behavioral Sciences (Basel, Switzerland)
|July 28, 2026
PubMed

Keywords:
PLS-SEMStimulus–Organism–ResponseUses and Gratifications theoryfake news sharingfsQCA

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