Driving Revisit Intentions Through Medical Information and Service Quality in General Hospitals: An Extended
1Department of Global Culture and Management, Calvin University, Yongin-si 16911, Republic of Korea.
Healthcare (Basel, Switzerland)
|July 28, 2026
Summary
Accurate, timely digital health information and responsive service significantly boost patient satisfaction and revisit intentions. Perceived ease of use directly drives loyalty in consumer-centered healthcare.
Area of Science:
- Healthcare Management
- Health Informatics
- Consumer Behavior in Healthcare
Background:
- The healthcare sector is increasingly consumer-focused due to advancements in Information and Communication Technology (ICT).
- Understanding patient perceptions of medical information and service quality is crucial for hospital competitiveness.
Purpose of the Study:
- To analyze the impact of medical information quality and service quality on the Technology Acceptance Model (TAM) variables.
- To determine how these factors influence patient satisfaction and revisit intentions in general hospitals.
Main Methods:
- An online survey was administered to 376 South Korean general hospital users.
- Structural Equation Modeling (SEM) was employed for data analysis using SPSS 29.0 and AMOS 29.0.
- Ethical considerations, including informed consent and anonymity, were maintained.
Main Results:
- Information accuracy enhanced perceived usefulness; timeliness improved perceived ease of use.
- Service accessibility and responsiveness positively impacted both usefulness and ease of use.
- Perceived ease of use and satisfaction directly influenced revisit intentions; usefulness mediated through satisfaction.
Conclusions:
- Patient satisfaction is a key driver of loyalty in healthcare.
- Hospitals should focus on accurate, timely digital information and responsive services.
- These improvements are vital for long-term competitiveness in a proactive consumer healthcare market.
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