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Attributes and Trade-Offs Impacting Contraceptive Choice: A Discrete Choice Experiment
Vanessa Perez Patel1, Ashley Holub2, Keith A Betts3
1Department of Medical Affairs & Outcomes Research, Organon LLC, Jersey City, NJ, USA.
Women prioritize contraceptive effectiveness and low cardiovascular risk. Healthcare providers also value effectiveness, preferring long-acting reversible contraception (LARC) over other methods.
Area of Science:
- Contraceptive research
- Reproductive health
- Health economics
Background:
- Understanding patient and provider preferences is crucial for effective contraceptive counseling and uptake.
- Previous research has not fully quantified the trade-offs involved in contraceptive method selection.
Purpose of the Study:
- To quantify the preferences and trade-offs of women choosing contraception.
- To identify key attributes influencing decision-making for both women and healthcare providers (HCPs).
Main Methods:
- A discrete choice experiment (DCE) was used to evaluate seven contraceptive attributes.
- 307 women and 305 HCPs in the US participated in the study.
- Preferences were estimated using conditional logistic regression.
Main Results:
- Women highly valued effectiveness (RI=30.7%) and low cardiovascular risk (RI=24.0%).
- HCPs prioritized effectiveness (RI=37.0%-40.1%) and favored long-acting reversible contraception (LARC) attributes.
- Women preferred daily oral contraceptive use and arm placement for LARC over uterine placement.
Conclusions:
- Aligning contraceptive care with women's goals requires incorporating stated preferences into shared decision-making.
- Education emphasizing patient autonomy across all contraceptive methods is essential.
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