Attributes and Trade-Offs Impacting Contraceptive Choice: A Discrete Choice Experiment

Vanessa Perez Patel1, Ashley Holub2, Keith A Betts3

  • 1Department of Medical Affairs & Outcomes Research, Organon LLC, Jersey City, NJ, USA.

Summary

Women prioritize contraceptive effectiveness and low cardiovascular risk. Healthcare providers also value effectiveness, preferring long-acting reversible contraception (LARC) over other methods.

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