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Strengthening Community-Based Communication Channels: A Sustainable Health Messaging Approach

Brad Love1, Lauren Kriss, Margaret Raber

  • 1Author Affiliations: School of Advertising and Public Relations, The University of Texas at Austin, Austin, Texas (Dr Love and Dr Mackert); Center for Health Communication, The University of Texas at Austin, Austin, Texas (Dr Love, Dr Kriss, Ms Shin, and Dr Mackert); Department of Health Disparities Research, The University of Texas MD Anderson Cancer Center, Houston, Texas (Dr Raber, Dr Basen-Engquist, and Dr McNeill); Acres Homes Community Advocacy Group, Houston, Texas (Ms Eatmon); Office of Community Health, The University of Texas MD Anderson Cancer Center, Houston, Texas (Ms Dailey, Ms Vieco-Garcia, Ms McDonald, Ms Gardiner, and Mr Adams); Daybreak Consulting, LLC, Phoenix, Arizona (Ms Oestman); and Cancer Prevention and Research Institute of Texas, Austin, Texas (Dr Rechis).

Journal of Public Health Management and Practice : JPHMP
|July 28, 2026
PubMed
Summary

Investing in community-based communication channels significantly boosts health message exposure and engagement. This strategy enhances cancer prevention efforts by prioritizing source credibility and cultural relevance for sustainable health promotion.

Keywords:
cancer preventioncommunication channelscommunity engagementcommunity-based participatory researchhealth communicationmessage exposure

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