Defining and Applying Age-Specific Retention Measures Among Infants and Children in the WIC Program

Ana Beatriz Ronan1, Emily M Melnick1, Francesco Acciai1

  • 1College of Health Solutions, Arizona State University, Phoenix, AZ, USA.

Insights

New metrics improve assessment of continued participation in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Increased cash-value benefits (CVB) were linked to higher WIC retention rates.

Area of Science:

  • Public Health
  • Nutrition Policy
  • Health Services Research

Background:

  • Assessing continued participation in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is crucial for program effectiveness.
  • Standardized retention and engagement metrics for WIC participants are lacking, hindering policy impact evaluation.

Purpose of the Study:

  • To propose and validate novel child-level retention and engagement metrics for WIC participants.
  • To evaluate the association between an increase in the WIC cash-value benefit (CVB) and participant retention.

Main Methods:

  • A longitudinal observational study using administrative data from a tribal WIC agency (March 2019-December 2023).
  • Development of three child-level metrics: age-specific retention, summary retention ratio, and benefit redemption engagement.
  • Analysis included cross-tabulations, t-tests, and logistic regression to assess retention and policy impact.

Main Results:

  • WIC participant retention varied from 63-72% across age groups.
  • Higher benefit redemption was observed among retained participants.
  • A four percentage point increase in retention from infancy to age one was associated with the CVB increase (P = .026).

Conclusions:

  • The proposed metrics offer a practical framework for monitoring WIC retention and engagement.
  • These metrics facilitate the evaluation of policy changes, such as CVB increases, on program participation.