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Published on: April 30, 2020
Self-selected goals outperform assigned goals in reducing mobile phone usage: Evidence from a randomized controlled
Ashish Sachdeva1, Jeeva Somasundaram2, Kamal Kant Sharma3
1Indian Institute of Management Udaipur, Rajasthan, India.
Social Science & Medicine (1982)
|August 10, 2026
Summary
Self-selected smartphone reduction goals led to greater phone use decrease and higher goal achievement than assigned goals. This approach may enhance digital well-being and engagement in public health interventions.
Area of Science:
- Behavioral Science
- Digital Health
- Public Health
Background:
- Excessive smartphone use is a growing public health concern.
- Scalable interventions to help individuals regulate smartphone use are limited.
Purpose of the Study:
- To investigate if self-selected reduction goals improve behavioral and psychological outcomes compared to assigned goals.
- To assess the impact of goal self-selection versus assigned goals on smartphone use regulation.
Main Methods:
- A twelve-week randomized controlled trial with 149 participants.
- Three conditions: self-selected goals (10-30% reduction), assigned goals (14% reduction), and a no-goal control.
- Utilized over 9000 person-day observations to track smartphone usage.
Main Results:
- Participants selecting their own goals reduced phone use by 26 minutes more daily (73% greater reduction) than those with assigned goals.
- Self-selected goal groups achieved their targets 11 percentage points more often than assigned goal groups.
- Reductions in phone use and goal achievement correlated with improvements in perceived addiction, depressive, and anxiety symptoms (secondary outcomes).
Conclusions:
- Self-selection in goal-setting significantly improves behavioral outcomes in regulating smartphone use.
- Allowing individuals to choose their own digital behavior goals can enhance engagement and promote healthier usage patterns.
- Goal-selection opportunities may be a valuable addition to digital and public health interventions for moderating smartphone use and improving well-being.
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