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TikTok for HIV prevention among Filipino youth: A behavioral economics approach

Danilo V Rogayan1, Ferdinand V Tamoria2, Jennelyn A Jaballa2

  • 1College of Teacher Education, President Ramon Magsaysay State University, San Marcelino, Zambales, 2207, Philippines; Graduate School, President Ramon Magsaysay State University, Iba, Zambales, 2201, Philippines; Social Sciences Division, National Research Council of the Philippines, Taguig City, 1631, Philippines.

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Social Traps

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Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Social Exchange Theory

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