Related Experiment Videos
TikTok for HIV prevention among Filipino youth: A behavioral economics approach
Danilo V Rogayan1, Ferdinand V Tamoria2, Jennelyn A Jaballa2
1College of Teacher Education, President Ramon Magsaysay State University, San Marcelino, Zambales, 2207, Philippines; Graduate School, President Ramon Magsaysay State University, Iba, Zambales, 2201, Philippines; Social Sciences Division, National Research Council of the Philippines, Taguig City, 1631, Philippines.
Abstract:
This correspondence responds to Guss et al.'s study on using behavioral economics and TikTok for HIV pre-exposure prophylaxis (PrEP) education among youth. It expands the discourse to the Philippine context, where limited health literacy and rising HIV cases remain pressing concerns. With over 62 million TikTok users, the Philippines presents a critical opportunity to promote PrEP through gain-framed, authentic messaging. The commentary highlights the potential of social media as a tool for health education and calls for culturally relevant, youth-centered strategies to strengthen HIV prevention efforts among Filipino adolescents and young adults.
Related Concept Videos
Community Based Intervention
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...
Social Traps
Social Exchange Theory
Social Exchange Theory
Preventive Healthcare Services
Sexually Transmitted Infections