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Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid
1Department of Applied Health Science, School of Public Health Bloomington, Indiana University Bloomington, 1025 E 7th St, Bloomington, IN, 47401, United States, 1 (812) 855-1561.
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A recent participatory co-design study for a social media-based mental health intervention targeting perinatal women in regional, rural, and remote communities identified five core intervention needs: peer support and connection, personalized care, access to information that is trustworthy and eases uncertainty, place and culturally specific support, and a digital platform that is accessible and easy to use. This commentary argues that digital platform selection should be addressed as an active intervention component. A hybrid model that uses the built-in user base and accessibility of social media alongside the increased privacy and content control afforded by a customized mobile app could maximize the benefits of both platforms to more fully address all components of the proposed intervention.
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