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Updated: Sep 4, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Leadership by Building Your Own Personal Brand

Terrence A Cronin1, Christian MacDonald2

  • 1Frost Department of Dermatology and Cutaneous Surgery, University of Miami, University of Miami Miller School of Medicine, Miami, FL 33136, USA; Cronin Skin Cancer Center, 1399 S Harbor City Boulevard, Melbourne, FL 32901, USA.

Dermatologic Clinics
|September 2, 2026
PubMed

Keywords:
BrandBrandingDermatologyInstagramLeaderLeadership

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