Related Experiment Video
Updated: Sep 6, 2026

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
Published on: October 20, 2022
Can a public information campaign increase trust in American elections?
Thad Kousser1, Seth J Hill1, Neil Malhotra2
1Department of Political Science, UC San Diego, La Jolla, CA 92093, USA.
Abstract:
Confidence in the conduct and results of American elections has declined and polarized along party lines in recent years. Can a nonpartisan public information campaign featuring election officials enhance trust in elections when delivered to skeptical voters during a contentious political contest? We analyze a preregistered, randomized field experiment conducted during the 2024 US presidential election in which conservative voters were randomly assigned to a control condition or to receive a multimodal messaging campaign designed by political professionals explaining protections on election integrity. In contrast to the large positive effects of informational messages found in recent survey experiments, we observed primarily null effects with respect to turnout (n = 147,488), general confidence in elections (n = 4740 to 4868), and perceptions of the frequency of fraud (n = 4925). We observed one hypothesized effect: an increase in trust in the vote-by-mail process (n = 6438). This study provides rigorous evidence from a real public information campaign on election integrity, yielding effect sizes in the field that are much smaller than those observed in prior survey settings.
Related Concept Videos
Ethics in Research
Surveys
Social Proof
Impression Management Techniques IV: Altercasting
Strategies of Self-Presentation I: Strategic Self-Presentation
Routes of Persuasion